Wednesday, August 1, 2012


TAG Heuer has created the RACER smartphone – the ’1st Luxury Phone Crafted for High Performance’ according the iconic watch maker.
The RACER uses a ‘high speed processor and latest Android software’ – but no specific details are available at this time.
But the draw with the RACER will be the design elements crafted by TAG Heuer.
The look is sharp and bold – just what you’d expect from TAG Heuer. The phone is made for performance, and has been engineered for lightness as well as strength. There is a shockproof rubber chassis that is supported and strengthened by the screwed-in titanium and carbon fiber bridges. The result is a fusion of luxury and performance inspired by TAG Heuer heritage in GT cars and Formula 1. There is also a new customizable 3D user interface to fit the individual needs of each owner.
Strong, lightweight, attractive – combine it with high performance and you could have special item.
The new TAG Heuer Racer collection starts around $3,700, and will be available in TAG Heuer boutiques, luxury mobile boutiques and selected watch and jewelry retailers in July.

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