Apple has revealed a new smaller iPad mini with a 7.9inch screen that is set to blow away its rivals in the tablet market this Christmas.
It will go on sale next week on November 2 and cost from £269 ($329) and the company hopes the ultra-competitive price will destroy its main rivals Amazon, Microsoft and Google.
Experts predict the launch will result in a 'tablet bloodbath'.
Revealed: The new 7.9inch iPad mini next to the full size 9.7inch iPad with Apple's Phil Schiller
Unveiling: Apple senior vice president of worldwide marketing Phil Schiller introduces the new iPad mini during an Apple event in San Jose, California
The new gadget will go up against Amazon's £129 ($199) Kindle Fire and Microsoft's larger 10.6inch £399 Surface tablet, both of which go on sale in the UK this week, prompting experts to predict a 'tablet bloodbath'.
It will also compete directly with Google's £159 Nexus 7, a new version of which is expected to be unveiled later this week.
The firm also revealed a new version of its larger iPad which has a 9.7inch screen, and now has a faster chip.
Apple's British designer Sir Jonathan Ive said: 'The result is an extraordinary iPad that will be used in so many places in so many ways.'
THE IPAD MINI summary
Apple's new iPad mini has a 7.9inch screen and will be available in black and white.
- It goes on sale on November 2, and customers can preorder it online from Friday.
- It has a 1024 x 768 pixel display
- It weighs 0.68 lbs which the firm says is 'the same as a pad of paper'
- 7.1mm thick, described as 'as thick as a pencil'
- Dual core A5 chip
- 10 hours battery life
Source : Dailymail